Steve O’Donnell races to make imprint on NASCAR
Just weeks after being named CEO of NASCAR, Steve O’Donnell stood on the infield grass of Charlotte Motor…
NBA expansion is the newest Las Vegas (and Seattle) bet
The conga line of NBA expansion groups is longer than anyone realized, especially in Las Vegas, where they’re…
Fox Puts New Spotlight on Measuring Audience Reaction to Commercials
In an industry long known for counting the number of people who watch TV shows and the commercials…
EVP John Probst works to keep NASCAR up to speed with carmakers, in tune with fans
As famed antitrust litigator Jeffrey Kessler pushed and prodded NASCAR executives during a two-week antitrust trial last December,…
MLB dives into federally regulated betting world with CFTC, Polymarket
The sports leagues that argued for federal oversight of sports betting when the Supreme Court opened the door…
The San Francisco Giants’ Evan Goldstein is the world’s first master sommelier for a professional sports team
Like a fine wine, Evan Goldstein’s San Francisco Giants partnership was planted and matured in California’s wine country…
NASCAR industry agrees on getting back to business after Steve Phelps exit
The fallout from NASCAR Holdings’ antitrust trial has sparked fierce debate in the racing world, but what people…
With labor talks looming in 2026, baseball free agency becomes an even greater chess match
As Yankees GM Brian Cashman described it before the 2025 Winter Meetings ended, the free-agency market is moving…
Soccer exec David Bruce’s path from MLS to back home in Sunderland
The number of American sports marketers transferring their skills from the U.S. to work in the U.K. —…
WNBA at critical inflection point amid tense CBA negotiations
A season that began with the Caitlin Clark Effect ends with the Cathy Englebert Effect. That’s not progress,…
Blue Jays President/CEO Mark Shapiro guides Blue Jays with steady hand
With the Toronto Blue Jays on the verge of their first postseason series victory since 2016, Yankee Stadium…
How Jay Kaufman became a go-to in sports for diagnosing data
For Jay Kaufman, it’s all about the data. An affinity for numbers took Kaufman, the son of two…