Myprotein has just unveiled its latest collaboration with Mars Wrigley — a TWIX® Impact Whey Protein joining the brand’s popular lineup of confectionery-inspired shakes.
This follows the launch of other products in the range, including SNICKERS®, BOUNTY® and MARS® whey protein flavours.
The new powder packs 20g of high-quality whey protein into each serving, coming in at just 128 calories and low in fat, blending chocolate and caramel flavours with actual biscuit pieces for that classic TWIX® taste.
Starting from £19.49 for 15 servings, the new flavour goes on sale today, August 10, exclusively at myprotein.com.
Read more about BOUNTY® Impact Whey Protein here.
Myprotein is launching TWIX® Impact Whey Protein today
|
MYPROTEIN
CEO of THG Nutrition, Neil Mistry, said: “The launch of our TWIX® Impact Whey Protein forms part of our incredible partnership with Mars Wrigley, with TWIX® now joining the line-up alongside SNICKERS®, MARS® and BOUNTY®.
“TWIX® brings something genuinely different to the range – the biscuit gives it a distinct texture and bite that sets it apart from anything else we’ve launched with Mars Wrigley.
“Combining that signature chocolate, caramel and biscuit crunch with our high-quality protein, we’ve created a product that delivers a truly indulgent taste experience alongside trusted nutrition.”
Read GB News’ guides to the best protein powders for 2026 here.
General manager for Mars Drinks and Treats, Kerry Cavanaugh, added: “Flavour innovation has been a consistent growth driver in the protein category, and with the introduction of TWIX® to our range of branded Myprotein Impact Whey Protein powders, we hope to entice TWIX® fans and protein consumers alike, with a new way to enjoy the taste of their favourite confectionery bar.”
The product also carries certifications from both Informed Choice and Informed Protein, which independently verify its quality, purity and protein content.
This follows the launch of BOUNTY® whey flavours
| MYPROTEIN
The chocolate and caramel combination is lifted by biscuit pieces to give it a different texture from the rest of the range.
Shoppers can pick up the TWIX® Impact Whey Protein at myprotein.com, with prices starting at £19.49 for a 15-serving bag.