Jennifer turned to a clever smart phone app to help make the ‘life changing’ swap
Harriet Morphy-Morris Commerce Content Editor and Narin Flanders
09:48, 24 Dec 2025
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Mum Jennifer turned to the Simple app after doctors diagnosis “scared me to death”(Image: Simple)
A mum-of-two has spoken of the horrifying moment seeing her holiday photos made her realise she was morbidly obese and had to make a change. By making simple daily adjustments, and without calorie counting, Jennifer ended up losing 2 stone 11 lbs (or 17.7kg) in just four months.
Jennifer turned to the Simple app, which can be downloaded to any smart phone and uses AI to deliver personalised nutrition guidance and recommend lifestyle changes. She explained: “After one of our trips last year, we came back home and started going through some photos and I realised just how much I had let myself go.
“I was absolutely horrified, to say the least. I did have a doctors appointment coming up. I got on the scales for the first time in a long time and realised I was weighing 205lbs, which… jaw to floor, I was mortified. I am only five foot one, so you can imagine.”
This GP visit proved to be Jennifer’s turning point. She added: “My doctor went ahead and put on my chart that I was now considered morbidly obese, which scared me to death. You hear those words… the word ‘morbid’ is very, very scary and having other comorbidities coming with that is very, very scary as well. I just decided I’ve got to do something.”
While scrolling social media, she spotted an advert for the app discussing the advantages of intermittent fasting. She decided to try it, explaining: “With the app it made everything so simple. I check in in the morning, there’s reminders all the time, I can find out when my next fast is, when I should be eating, you get tips on a daily basis, different things that you can swap out.
The simple app has 60% off with new code
The Simple app is an AI coaching app designed to offer personalised daily workouts, science backed coaching and nutrition analysis, to help people shed the pounds and feel healthier.
“One of my absolute favourite parts of the app is they have an integrated AI software where you can just ask questions. If you go to a restaurant, it takes out all your guessing work.”
“I have tried different kinds of workouts, different routines, different diets, and I don’t stick to them. I was very sceptical from my past experiences and I also had an injury to my left knee. The first couple of days were so hard – I’m a stay-at-home mom, the kids are at home and want to snack all day. I would do the same. I was an emotional eater – if I was depressed, or anxious, I would immediately go to that.”
Jennifer attributes her 2.8 stone weight loss to the app – which enabled her to move out of the morbidly obese category. She said: “This app has been absolutely life-changing for me. It just made everything so simple, I can actually do things I love to do, like a long walk with my kid.”
Simple is currently offering an exclusive discount code for customers, reports the Mirror. By entering the code REACH60 at checkout, shoppers can secure a 60% discount on the 28-day personalised fitness programme, which comes with progress tracking features and bespoke recommendations for intermittent fasting and nutritious eating habits. With the discount, this works out at one week for €3.99, down from €9.99, one month for €11.99 down from €29.99, or three months for €23.99, down from €59.99.
Fitness apps have flourished in popularity since the pandemic, as people looked for ways to get fit without relying on the gym. Apps such as Hevy allow fitness fans to track workouts while MyFitnessPal tracks meals. However, Simple incorporates all these elements into one.
The app also features an AI-powered coach named Avo, which generates meal ideas for users. Chris attributed his impressive 20kg weight loss to this feature, noting he ‘loved the recipes.’
Meanwhile, Danielle Broadway achieved a remarkable 27.8kg (48lbs) weight loss through the app, stating: “I give all credit to Simple. Having an AI coach right there, any time I needed, whatever time of day, helped me more than anything else.”
Matt experienced similarly impressive results with Simple, describing it as ‘a game-changer’ in his life. After shedding 25.8kg (57lbs), he credited the app with helping him ‘become consistent’ with his lifestyle modifications.
The platform boasts a 4.3-star average rating on Trustpilot, with 60% of reviews awarding five stars, including enthusiastic testimonials from users calling it one of the ‘best fitness apps’ available. One customer remarked: “I’ve tried multiple fasting apps, but this one truly stands out.
“Since using this app, I’ve noticed better energy levels, improved focus, and even weight loss. The educational content is also a great bonus, helping me understand the science behind fasting.”
One individual hailed it as the ‘best decision they ever made’, stating: “I finally have a healthy relationship with food, I’ve lost 15 pounds in my first month using a simple app, and it was surprisingly easy!”.
Another user expressed their fondness for the ‘coach tracker’ feature but admitted to finding the app somewhat challenging to navigate: “I like the coach feature in this and the food logging by scanning or speaking but I find it confusing on how to use it. I feel it would be better to just have a calendar day click on that and have that all there.”
A fourth user labelled it as ‘the best app,’ praising its ease of use: “So helpful, easy to be able to scan meals to show ingredients. I have never stuck to anything so long before, has now become a way of life.”
Real Simple users are featured who have been compensated for their honest testimonials. Results may vary.