Over the past year, raw whey costs have climbed almost 70% to as much as ₹3,000 per kg, intensifying pressure across the value chain, according to suppliers who spoke to Mint. As a result, retail whey protein in India (largely in powder format), today typically ranges from about ₹2,000 per kg for budget products to ₹4,000-5,000 or more for premium offerings, with 2 kg packs costing ₹4,000 to ₹7,000.