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Eggo launched limited-edition KPop Demon Hunters Golden Brown Sugar Cinnamon Waffles.The new flavor is inspired by hotteok, the Korean cinnamon-sugar street-food pancake.Fans are already reacting with comments like “I want those,” “Need,” and “I just know they’re sooooo yummy.”
KPop Demon Hunters is still taking over our Spotify playlists and Netflix algorithms. And now, it’s officially coming for your breakfast routine too.
Eggo just teamed up with Netflix’s KPop Demon Hunters for a limited-edition waffle inspired by the movie’s award-winning song “Golden.” The new Golden Brown Sugar Cinnamon Waffles have an extra-golden hue made with natural colors and are inspired by hotteok, the Korean street-food pancake known for its warm cinnamon-sugar filling.
Eggo
Eggo says the collab is meant to bring that flavor into its classic frozen-waffle format, and the result sounds like dessert for breakfast in the best way. The waffles are rolling out now at major retailers nationwide for a suggested price of $3.69.
The collab goes beyond the box, too. Eggo suggests pairing the waffles with a movie rewatch or, the more obvious choice, blasting “Golden” while you make breakfast.
“We’re thrilled to collaborate with Netflix’s hit global phenomenon KPop Demon Hunters to launch a new Eggo waffle flavor that will give our fans a delicious way to make mornings more golden,” Cara Tragseiler, Growth & Marketing Lead for Eggo, said in a statement.
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And fans seem very ready.
“It sounds delicious!! I might try this one!!” one person commented.
“I just know they’re sooooo yummy,” another wrote.
Others were a little less subtle, with comments like “I want those,” “Need,” and “That sounds good.”
Brown sugar and cinnamon already make sense in waffle form, and the hotteok inspiration gives this collab a little more going for it than just slapping a movie logo on a box. And as a fan of this movie since the second it came out, these will be in my shopping cart ASAP.