During the official announcement event today, AirAsia and HYROX also unveiled a special co-branded aircraft livery themed ‘Keep Moving, Keep Rising’, marking the start of an exciting collaboration between the two brands. More than a partnership milestone, the livery reflects a shared belief in movement, progress and the power of travel to connect and inspire fitness communities across and beyond Asean.

A highlight of the 2026 HYROX calendar will see AirAsia step in as Title Partner for two flagship events in the region – AirAsia HYROX Jakarta and AirAsia HYROX Kuala Lumpur. Making their debut as host cities, these iconic capitals will welcome thousands of athletes and spectators, transforming race weekends into vibrant fitness-led travel experiences.

Beyond these milestones, AirAsia will continue to play a key role throughout the 2026 season, supporting additional HYROX events through integrated travel experiences and community-focused initiatives to be announced later this year, reinforcing the shared commitment to connecting fitness communities across borders.

HYROX has built a strong following globally through its mass-participation fitness races, attracting a diverse community of athletes and fitness enthusiasts. Across Asia Pacific, HYROX has staged events in 10 cities, drawing over 196,000 participants to date, reflecting the region’s growing appetite for fitness, wellness and experiential sports.

The AirAsia-HYROX partnership aligns with the continued rise of sports and lifestyle travel, positioning both brands at the intersection of fitness, community and mobility. United by a shared mission to empower communities and make meaningful experiences more accessible, AirAsia and HYROX aim to inspire purposeful travel across the region. Further details on upcoming HYROX races can refer here.

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About HYROX

HYROX is a global ecosystem of events, training, and coaching designed to inspire and impact 100 million lives. Built around a unique race format of 8 x 1 km runs and 8 workout stations, HYROX has established the gold standard in fitness competition and is driving toward Olympic recognition. By connecting the world’s gym communities through the transformative power of training and competition, HYROX is the cultural heartbeat of fitness. For more information visit www.hyrox.com 

HYROX PR Contact: HyroxAPAC@teamlewis.com