Women customers make up 40% of high-end X camera buyers last year
Fujifilm surpassed Nikon on global digital camera shipment volume last year. (Source photos by Nikkei)
TAIYO SUZUKI and KEIGO YOSHIDA
September 17, 2026 07:09 JST
TOKYO — Fujifilm has cracked the top three in digital camera shipments, an achievement that can be traced to the company’s efforts to reintroduce the joy of taking quality photographs to the smartphone generation.