The protein story you haven’t heard

Make a real difference with milk, meat, or funds.

This content was prepared by Meet The Need and is being published by the New Zealand Herald as advertorial.

Dear New Zealand…

Meet The Need is a farmer-founded, farmer-led charity connecting quality New Zealand meat and milk with people facing food
insecurity, and we at Meet The Need need your support more than ever.

For years, farmers have been the quiet backbone connecting rural and urban New Zealand — their livestock donations supplying up to 80% of rural food banks’ protein and putting nourishing milk and mince on the tables of families doing it tough.

But the need is growing.

There are children in New Zealand who haven’t had a meal with meat in months. Families are stretching basic pantry staples, going without the nourishment that supports healthy growth, energy, and well-being. For many, protein is the first thing to disappear when budgets are tight.

“Today, we face an honest reality: Demand is higher than ever, and donations have slowed significantly. More than 150 organisations are currently waiting for support,” says Meet The Need board chair Nick Fisher.

“This is a critical moment. To continue feeding families who depend on us, we need you more than ever.”

If you’re a farmer, your livestock donation has a direct and practical impact. Through Meet The Need, it is processed and distributed as mince and milk to food banks and community groups across the country, reaching families who need it most.

If you’re not working on the land, you can still make a real difference. Financial donations help ensure every animal donated can be processed and delivered efficiently. Importantly, 100% of your donation goes directly to feeding people in need.

This is a uniquely New Zealand solution. Farmers helping feed communities in need.

We believe no one in New Zealand should go hungry or go without the nutrition they need to thrive. Together, we can help ensure more families have access to the quality protein our country produces every day.

If you can donate livestock, contribute financially, or simply share this message, now is the time.

Because no family should have to go without. www.meettheneed.org.nz/how-to-donate/

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