Sports nutrition launches target daily users, convenient formats
To reach a broader consumer base, companies continue to expand their portfolios with more convenient, accessible formats, including…
GLP-1 user data indicates white space opportunity for sports and active innovators
While most might assume the typical GLP-1 user is overweight or obese with little interest in nutrition, the…
Qura creatine sets sights on premium market disruption
Officially launching at Vitafoods Europe this May, Qura creatine is entering the European market in an aim to…
Protein still reigns, but fiber and hormone support gain momentum
While protein powder shows no signs of peaking with sustained double-digit growth and a 75% repurchase rate, fiber…
The evolution of sports nutrition to active and now performance
That’s according to Colin Watts, CEO of Thorne, speaking to NutraIngredients+ during its recent Business Leaders Forum. Watts…
These archaea built a distinct genetic code to put pyrrolysine in proteins
There are few hard and fast rules in the study of life, but perhaps the closest we…