How Gyms Are Keeping Members After the January Rush — and Why February Matters MoreÂ
ATN surveyed fitness operators and software executives on how they’re rethinking member retention strategies early in the year —…
Gymgoers Say No to Too Much Tech
This week, we break down a recent report finding that nearly all consumers prefer human coaching to AI…
Inside Nashville’s Booming Boutique Fitness Scene
Population growth, a community-forward culture and a fast-expanding mix of strength, Pilates and recovery concepts are turning the…
Inside Crunch Fitness’ Strategy for Building Gyms in the GLP-1 Era
As low-price gyms race to expand, Crunch is investing in new equipment and amenities, but also in community…
Gyms Are Winning Gen Z, but Cancellation Issues Emerge
While more Gen Z-ers are embracing fitness than ever before, a new report from ABC Fitness reveals how…
Thorne: Consumers Can’t Make Sense of the Supplement Industry
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy — and…
Big-Box Gyms Are Creating Their Own Boutique Fitness Classes
Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market…
Peloton’s Robin Arzón: Hyrox-Style Training ‘Is the Future’ of Fitness
Arzón, Peloton’s VP of fitness programming and one of its most popular instructors, speaks with ATN about the…
Fitness Consumers Want More Than Just Workouts, Execs Say
ATN breaks down key takeaways gleaned from a consumer insights panel held at the recent invite-only Mindbody SA…
There’s a Dark Side of AI Fitness Apps, Personal Trainers Warn
As artificial intelligence-powered fitness tools boom, a troubling pattern has emerged: motivation for some, obsession for others. ATN…
Why Women Might be the Future of the Protein Market
For the first time, women outnumber men in seeking higher protein intake, a scientific and cultural shift that…