“Added sugar? No papa”: How marketing shapes consumer perception of healthy brands
When the Food Safety and Standards Authority of India (FSSAI) recently asked The Whole Truth to drop the…
WONDER WOMEN ENTREPRENEURS OF INDIA
Women-led startups are becoming increasingly visible across India’s business landscape. The growth signals a wider shift in entrepreneurship,…
New Zealand Loyalty Association (NZLA) Launches
The NZLA has been set up to support the demand for Loyalty Innovation and sharing global best practices.…
IT, pharma, FMCG market-cap share hits 14-year low amid Trump tariffs, H1B visa fee hike; Cyclicals’ profit pool expands
India’s post-pandemic profit resurgence has been overwhelmingly powered by cyclical and capital-intensive sectors, pushing defensives such as FMCG,…