F13 Performance, a small group training and sport performance business in the Lehigh Valley, will celebrate the grand opening of its newest facility on Saturday, Nov. 8.
The event at 4630 Broadway Road in Allentown will begin with an open house at 9 a.m., followed by a ribbon-cutting ceremony at 10:30 a.m.
Founded by Robert Eschbach in 2014, F13 Performance has grown over the past 11 years into what the company describes as a premier fitness destination in the region. The business serves teens, adults, and athletes of all levels through its proprietary “Four S’s Method” – Strength, Stability, Skill, and Sweat.
“This facility is the realization of a dream that started when I was in high school here in the Valley,” said Eschbach, a Northwestern Lehigh High School graduate and Lehigh Valley native. “We wanted to create a place where people can train how they want, when they want, without compromise—whether that’s guided small group training, individualized coaching, or access to the best gym equipment available.”
The expansion introduces Resistance Strength, described as a thoughtfully designed open gym with top-of-the-line equipment sourced from across the country. Members will have access to both F13’s training programs and the open gym environment under a single membership.
Eschbach credits his wife, Meredith, and their three daughters for supporting the growth of the business, noting the family worked nights and weekends to develop it.
The grand opening celebration will include facility tours, opportunities to meet coaches, basket raffles from neighboring Tilghman Square businesses, a DJ, and vendors.
For more information, contact F13 Performance at 484-891-0840 or info@f13performance.com.
Generative AI was used to organize information for this story, based on data provided by F13 Performance. It was reviewed and edited by lehighvalleylive.com staff.
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