Peloton is expanding its reach beyond homes and hotels with the launch of “Peloton Spaces,” an initiative designed to bring branded, fully equipped Peloton workout zones into commercial fitness environments.
First revealed alongside the new Cross Training Devices and Peloton Pro Series on October 1, the Peloton Spaces program partners with universities, residential communities, wellness centers, and gyms to create immersive, co-branded fitness areas outfitted with Peloton equipment and branding.
While Peloton has long sold devices to gyms and hotels – this is an effort to work more closely and build a fully branded Peloton gym – rather than just dropping a few Peloton devices into an existing gym.
According to Peloton’s business site, each Peloton Space is intended to “transform commercial fitness centers into immersive environments designed to inspire.” These areas feature Pro Series hardware (like the Bike+ Pro, Tread+ Pro, and Row+ Pro), Peloton accessories, and designated floor space to accommodate different types of workouts.
Each Peloton Space combines equipment, branding, and engagement tools to deliver a full-service Peloton experience within a commercial or institutional setting.
Key components include:
Peloton Pro hardware & accessories: facilities can feature multiple Peloton devices along with accessories for strength, mobility, and floor-based training.
Distinctive Peloton branding: each Space includes signature design elements like 3D Peloton logos, wall and mirror graphics, and the “Peloton at [Facility Name]” naming convention.
Custom marketing kits: partners receive promotional assets such as signage, social media templates, and email content.
Quarterly engagement insights: for the first year, Peloton provides detailed quarterly reports to help operators track usage and understand member preferences.
Peloton Spaces on the Peloton for Business website.
Depending on size, Peloton Spaces can range from small studios (about 20’x15’ with 2-4 pieces of equipment) to large fitness centers (50’x30’ with up to 24 machines).
Peloton’s first official Spaces launched earlier this year at The University of Texas at Austin. This was followed by Utah City, a new residential development in Vineyard, Utah.
Peloton highlights the early data from UT that demonstrates the impact of the initiative:
40% of freshmen said having access to a Peloton Space influenced their decision to attend the school.
60% reported feeling more motivated to work out.
70% said the presence of the Peloton Space signaled that the university values their physical well-being.
Peloton also partnered with Utah City, where the community’s new wellness center includes a dedicated Peloton Space featuring branded decor and equipment. According to Utah news site KSL.com, Peloton Senior Vice President and General Manager for Business explained:
“For the first time, Peloton will serve as the primary fitness partner for an entire residential development, with Peloton’s full Pro Series Line available to residents soon. We believe this collaboration sets a new standard for wellness in large-scale developments, and we are proud to be a part of it.”
Peloton instructor Kirra Michel traveled to Utah for the launch, where she taught an outdoor yoga class to celebrate the partnership.
Peloton says the Spaces offering builds on growing demand from its hospitality, university, and wellness partners.
You can learn more about the program and view sample layouts for Peloton Spaces on Peloton’s official business site.
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Katie Weicher
Katie Weicher is a writer for Pelo Buddy. She purchased her Peloton Bike in 2016 and has been riding, strength training, and yoga flowing ever since. You can find her on the leaderboard at #kweich.