ICON Gym, based in Maidenhead, will launch in Gerrards Cross at 71 Packhorse Road, taking over the former Blue Dragon Dry Cleaning unit.
The official opening is set for Sunday, December 1, but residents will have an early opportunity to visit the gym during the Gerrards Cross Christmas Lights Switch-On on Thursday, November 21.
During the Christmas lights event, ICON Gym will host a community stand and open-door event, giving visitors the chance to meet the team, tour the new space, and enter competitions to win prizes, including a free month’s membership.
Greg Mikolap, co-founder of ICON Gym, said: “ICON Gym is built for real people with busy lives.
“We’re bringing a style of fitness that works – structured sessions, friendly coaching, and a supportive community where everyone feels at home.
“Gerrards Cross has a wonderful energy, and we can’t wait to become part of it.”
ICON Gym takes a different approach to fitness by offering small-group strength training rather than a traditional gym model.
Each 45-minute session is led by a coach, capped to ensure a personalised experience, and designed to deliver results through a blend of personal training quality and group motivation.
Members also benefit from workshops covering nutrition, sleep, and mindset, as well as access to an online app for tracking progress and staying accountable.
The gym has earned more than 100 five-star Google reviews, with members praising the supportive environment and effective programmes.
The launch in Gerrards Cross marks ICON’s second location, expanding its reach after seven years of success in Maidenhead.
The new site is expected to attract residents from Gerrards Cross and nearby areas looking for a practical, community-focused approach to fitness.
ICON is currently offering a ‘Founding 100’ programme, giving the first 100 members access to early-bird pricing and exclusive benefits.
Registration is now open through the ICON Gym website.