Where to buy HTLT’s ferula hermonis root-based Ferula Max
Last month, we previewed HTLT’s Ferula Max, a remarkably simple but boldly promoted addition to the brand’s extensive…
Optimum Nutrition Ultra-Filtered Milk Protein Shake + Fiber
Optimum Nutrition’s Gold Standard Protein Shake has been around for several years and is a great beverage version…
Drink Wholesome finally restocks its Strawberry Protein Powder
Drink Wholesome is a small New Hampshire company founded in 2020 by former ski racer Jack Schrupp, who…
Chosen Supps EAA+ Pump for recovery and greater pumps
Our first proper product preview from the upcoming Chosen Supps centered on Creatine, and there isn’t much mystery…
Barebells has opened a pop-up cafe that’s serving whipped cream-topped protein bars
Barebells, the maker of our number-one-rated protein bar in the world, has a low more to offer in…
Myprotein Whey Isolate is now a milkshake mix-in at Five Guys
Five Guys’ classic shakes are intentionally indulgent and completely customizable, with a creamy vanilla base and a tasty…
Optimum Nutrition’s milk protein-powered Essential Protein Powder
Optimum Nutrition is the brand behind the industry icon Gold Standard 100% Whey, and despite the company’s enormous…
Cellucor’s more cost-effective C4 AlphaBomb Sport pre-workout
Cellucor went right to the premium end of the pre-workout category when it introduced C4 AlphaBomb, loading it…
Vyve delivers electrolytes and hydration in a tasty lollipop
Functional formats have become incredibly popular, obviously with protein and low calories, as has always been the case,…
Myprotein authentic Twix Impact Whey Protein Powder
As promised, Myprotein’s partnership with Mars has steadily turned into a full-blown authentic flavor series, bringing some of…
Alpha Lion rebrands and reformulates Superhuman Original
Alpha Lion has undergone a pretty significant shift, putting its long-running Superhuman name front and center and building…
Cellucor’s extremely limited Labs Series muscle builder Strength
Cellucor has quietly launched an all-new premium Cellucor Labs Series, a collection of limited-edition supplements that go beyond…