By Mark Gurman, Bloomberg

Apple Inc. announced plans to hold its annual Worldwide Developers Conference from June 8 to June 12, when the company is poised to unveil a make-or-break collection of AI features.

“WWDC26 will spotlight incredible updates for Apple platforms, including AI advancements and exciting new software and developer tools,” the company said in a statement Monday. An in-person keynote event will kick off the conference on June 8 at Apple’s headquarters in Cupertino, California.

This year’s WWDC will be a pivotal one: The iPhone maker needs to stage a comeback in artificial intelligence, and that effort will begin with the introduction of the iOS 27 operating system that week.

As part of the push, Apple is revamping its Siri voice assistant to provide a more chatbot-like interface, Bloomberg News has reported. The company also is preparing an under-the-hood cleanup of its operating systems, which in some cases have become bloated and buggy.

The WWDC gathering is typically a software-focused showcase, but the company has used the event to debut new hardware in the past. In 2023, for instance, Apple unveiled the Vision Pro headset. This year’s event isn’t expected to include any blockbuster new device announcements, though.

The company typically follows up on WWDC with launches of new hardware in the fall, including iPhone introductions in September and new types of Macs or other products in October. Later this year, Apple plans to debut a foldable iPhone, the iPhone 18 Pro line and an upgraded MacBook Pro with a touch screen, Bloomberg has reported.

While Apple used to hold in-person sessions for developers to get deep dives on new features, the company moved to an online setup in 2020 due to Covid-19. That approach will continue this year, allowing Apple to reach more software creators.

“WWDC is one of the most exciting times for us at Apple because it’s a chance for our incredible global developer community to come together for an electrifying week that celebrates technology, innovation and collaboration,” Susan Prescott, the company’s head of developer relations, said in the statement.

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