The owners of one of the most popular Dairy Queens in the country announced Monday that they will be discontinuing chocolate sprinkles. David Dion and his son Kevin Dion, who own the Dairy Queen Grill & Chill on Second Street in Manchester, said in a social media post that the decision was made to stay consistent with the company’s brand image. Chocolate sprinkles, or “jimmies,” are a staple ice cream topping in New England, making the decision a disappointing one for many local fans.The Dions said that while they don’t agree with the decision to remove chocolate sprinkles from the menu, they respect the company’s wishes and credit their success to the guidance and support they’ve received over the years. >> Download the free WMUR app to get updates on the go: Apple | Google Play <> Subscribe to WMUR’s YouTube channel <<
MANCHESTER, N.H. —
The owners of one of the most popular Dairy Queens in the country announced Monday that they will be discontinuing chocolate sprinkles.
David Dion and his son Kevin Dion, who own the Dairy Queen Grill & Chill on Second Street in Manchester, said in a social media post that the decision was made to stay consistent with the company’s brand image.
Chocolate sprinkles, or “jimmies,” are a staple ice cream topping in New England, making the decision a disappointing one for many local fans.
The Dions said that while they don’t agree with the decision to remove chocolate sprinkles from the menu, they respect the company’s wishes and credit their success to the guidance and support they’ve received over the years.
>> Download the free WMUR app to get updates on the go: Apple | Google Play <<
The Dions have been with Dairy Queen for nearly five decades. In 2022, their Second Street location was named the top the top-selling Dairy Queen in the country.
“Like any successful marriage, you will always have some minor disagreements from time to time. We do not want to jeopardize our relationship with IDQ. Please be respectful if you do decide to reach out to them,” Kevin Dion said.
Anyone upset with the change is asked to direct their concerns to Dairy Queen headquarters.
Chocolate sprinkles will be discontinued by the end of the week, but rainbow sprinkles will remain available.