Dairy Queen announced Monday the debut of its 2025 Holiday Treat Collection, featuring three limited-time menu items nationwide.
The holiday lineup features the Peppermint Bark Blizzard as November’s featured treat, the Frosted Sugar Cookie Blizzard for December, and the new Holiday Nog Shake.
Why It Matters
Dairy Queen‘s menu releases have become a widely anticipated event, as the fast-food industry heightens its focus on limited-time flavors that help drive customer visits as seasons change and the holidays approach.
With ongoing competition from major brands like Krispy Kreme and Starbucks, which have both already announced pumpkin-inspired fall offerings, Dairy Queen aims to capture early holiday attention and reinforce customer loyalty.
What To Know
All items are now available at participating U.S. locations nationwide while supplies last, with ordering available through the DQ Mobile App, online platforms, and at DQ Grill & Chill restaurants.
The Holiday Treat Collection features three distinct offerings, each designed to appeal to different consumer preferences:
Peppermint Bark Blizzard (November Featured Treat): Combines white chocolate and milk chocolate layers with crushed peppermint candy cane pieces, blended with Dairy Queen’s signature soft serve.Frosted Sugar Cookie Blizzard (December Featured Treat): Features soft sugar cookie pieces, icing, and festive sprinkles blended with soft serve.New Holiday Nog Shake: Represents a departure from the Blizzard format, blending holiday nog syrup with soft serve, milk, whipped topping, and nutmeg garnish. 
What People Are Saying
Dairy Queen announced in Monday’s press release: “For fans ready to embrace holiday magic, the new DQ Holiday Blizzard and Treat collection is the ultimate way to take holiday cheer to the next level – one scoop or sip at time.”
Kevin Thompson, the CEO of 9i Capital Group and host of the 9innings podcast, told Newsweek in August: “The fast food industry continues to face rising costs, especially for staples like meat and chicken. To offset this, chains are leaning into higher-margin products. Ice cream and dessert items, like Dairy Queen’s Blizzards, offer better profitability while also tapping into nostalgia.”
Alex Beene, a financial literacy instructor for the University of Tennessee at Martin, told Newsweek in August: “Dairy Queen, like other fast food restaurants, are pushing new menu items in an attempt to win back customers who have stopped eating out as much to save money. The hope is these new items can generate a buzz, increase foot traffic, and ultimately produce more sales.”
What Happens Next
The Holiday Treat Collection will remain available to customers nationwide through the end of December.