Brendan Sorsby fallout: Texas Tech athletic director defends actions amid backlash
Texas Tech has faced intense backlash from athletic directors, media and fans across the country in the wake…
Mother turns daughter’s dream into reality, serving struggling families through pet pantry
LUBBOCK, Texas (KCBD) – What started as a simple conversation between a mother and daughter has grown into…
Texas Tech prepared to go to court should any additional sanctions emerge
Amid the fallout of Texas Tech quarterback Brendan Sorsby winning a temporary injunction to return to college football…
Reliant, Lubbock partner to open Beat the Heat centers for summer
LUBBOCK, Texas (KCBD) – Reliant is teaming up with the city of Lubbock again this summer to help…
Triple Digits, Spotty Storms
LUBBOCK, Texas (KCBD) – A couple of isolated storms may pop up this evening across the South Plains.…
Lubbock County launches water donation campaign for first responders
LUBBOCK, Texas (KCBD) – The Lubbock County Local Emergency Planning Committee launched its 2026 Support Our First Responders…
Lubbock housing market remains stable despite national delisting trend
LUBBOCK, Texas (KCBD) – Sellers across the country are pulling their homes off the market at the highest…
Lubbock County launches water donation campaign for first responders
LUBBOCK, Texas (KCBD) – The Lubbock County Local Emergency Planning Committee launched its 2026 Support Our First Responders…
Local businesses gear up for World Cup crowds, excitement
LUBBOCK, Texas (KCBD) – “FIFA Fever” is growing in Lubbock as fútbol fans get ready for the first…
Wednesday morning top stories: Motorcyclist seriously injured in crash at 98th and Indiana
LUBBOCK, Texas (KCBD) – On Daybreak Today, Motorcyclist seriously injured in crash A motorcyclist is seriously injured after…
Texas Tech trio recognized on Golfweek All-America Teams
LUBBOCK, Texas — Texas Tech men’s golfers Adam Bresnu, Connor Graham and Tim Wiedemeyer were recognized Wednesday as…
Lubbock housing market remains stable despite national delisting trend
LUBBOCK, Texas (KCBD) – Sellers across the country are pulling their homes off the market at the highest…