Life Time is transforming its athletic country clubs into all-day destinations, adding Work Lounges and blending fitness, work and lifestyle as in-center revenue climbs
Life Time is rolling out more than 55 “Work Lounges” inside its athletic country clubs with another 30 planned, part of a push to be more than a health destination and even beyond a third space.
The new lounges are designed as smaller offshoots of the company’s standalone Life Time Work locations. Included with membership at participating clubs, they offer comfortable seating, warm design touches and high-speed connectivity to give members more reasons to linger, whether that means logging a few hours at a laptop before hitting the pool or catching up on emails between workouts.
“Life Time has always been more than a place for health and wellness, it’s a comprehensive healthy lifestyle destination with an entire ecosystem where our members can live, work and play,” Life Time president of club operations and chief development officer Parham Javaheri said. “Our Work Lounges are a direct response to member demand for more flexibility, giving them a place to be productive where they prioritize their health, while creating even more reasons to enjoy our clubs longer.”
credit: Life Time
Life Time has also introduced premium Work Lounges at 10 of its athletic country clubs, featuring amenities such as printing, phone booths, collaboration nooks and access to conference rooms. Members can opt in by adding the space to their monthly dues or paying a daily fee. Both models extend the Life Time Work concept, which launched in 2018 and now includes 15 locations in nine states. Membership to Life Time Work also includes access to the company’s network of 185 clubs.
Life Time founder and CEO Bahram Akradi recently told investors that total visits, visits per membership and retention all hit all-time highs. By rolling out Work Lounges, Life Time is giving members another reason to spend more time on-site and engage with more of its services, becoming not just a third place between home and office but as a primary hub where they can spend the better part of their day.
In the second quarter, total revenue climbed 14% year over year to $761.5 million, driven by higher membership dues and an increase in in-center spending.
See Also
“Growth is now our top priority,” Akradi said on the company’s second-quarter earnings call. “We are modestly accelerating the development of our new club openings from our robust pipeline.”
Life Time is also preparing to open LT High Performance, its most exclusive concept yet, this September in Midtown Manhattan. Priced at $550 a month, the “training ground for life itself” includes access to more than 180 clubs nationwide and combines elite training and recovery therapies with co-working space, private meeting areas and even a podcast studio. It will also serve as the new home of High Performance Lifestyle Training, the experiential wellness company founded by Brian Mazza and recently acquired by Life Time.
Beyond its in-center push, Life Time is also scaling its digital ecosystem. The company recently launched a full rollout of L.AI.C, its Microsoft-powered AI assistant, inside the redesigned LT Digital app. The tool delivers personalized support across fitness, nutrition, recovery and sleep, while also guiding users toward Life Time’s growing LTH supplement line.