As Pesach approaches, members of the Rockland Anash community have launched a new initiative aimed at helping fulfill the Rebbe’s call that every Yid should have Shmurah Matzah for the Seder.
The project, “Mivtza Matzah Across America,” allows anyone to send a box of Shmurah Matzah to another Yid anywhere in the United States in less than a minute.
The idea grew out of a conversation between Reb Yossi Light, who is sponsoring the initiative, and Rabbi Levi Teichtel.
Yossi had been deeply impressed by the Rockland community’s ongoing efforts to personally distribute Shmurah Matzah to neighbors, acquaintances, and business associates ahead of Pesach. Seeing the impact of those grassroots efforts, he recognized the potential to expand it on a national scale.
“With everything we have today, there’s no reason this should be limited to one community,” Yossi Light said. “If we can make it simple enough, anyone can take part and make sure another Yid has Shmurah Matzah for Pesach.”
Together with Rabbi Teichtel, the concept took shape: a simple system that would allow anyone to act on that thought immediately.
Rabbi Teichtel explained that while many people genuinely want to share Shmurah Matzah with others, the logistics often get in the way.
“People think of someone who would appreciate receiving Shmurah Matzah,” Rabbi Teichtel said. “But finding the matzah, packaging it, shipping it — it becomes overwhelming. We wanted to remove that friction so when someone has that thought, they can act on it right away.”
Community volunteers invested many hours developing a streamlined website that allows participants to enter a recipient’s information through a simple, user-friendly process.
The result is a system where a person visits MivtzaMatzah.com, enters a name and address, and a one-pound box is shipped directly to that home anywhere in America.
Rabbi Teichtel said the response has been remarkable.
“People from all over the country have been reaching out — within Lubavitch and far beyond,” he said. “It’s something many people have thought about doing, and now it can actually happen in less than sixty seconds.”
Rabbi Adam Goodfriend worked on the practical side of the project — researching packaging methods, mailing options, and the best types of matzah to ship, along with the broader logistics needed to send boxes reliably across the country.
He noted that even with everything in place, the initiative still depends on a simple decision.
“As much as we’ve prepared and as ready as we are to send the matzah, it still begins with someone pausing and thinking of another Yid,” Rabbi Goodfriend said. “Without that moment, the matzah won’t be sent.”
In addition to the logistics, the initiative has also become a meaningful opportunity for the next generation. Students from Cheder Chabad of Monsey are writing personal notes to be included in the packages — sharing warm wishes for a good Yom Tov and giving the children a chance to take part in the Rebbe’s mivtzoim in a tangible way. For many recipients, those handwritten notes will be as meaningful as the matzah itself.
“It’s a beautiful partnership,” Rabbi Teichtel said. “People coming together before Yom Tov, taking a moment to think about someone else. This is the way of a Chossid — all of us doing our part, all of us doing what we can.”
The cost of the matzah and nationwide shipping has been generously sponsored by the Light family לעילוי נשמת דובער בן שניאור זלמן יהושע ושרה טובּה בת שבתי, making it possible for anyone to participate.
Organizers say the circle of gratitude already extends far and wide — from the recipients who will now have Shmurah Matzah for their Seder, to the many individuals who now have a simple way to help another Yid.
Each request sends one 1-lb box per household.
Those wishing to participate can visit:
MivtzaMatzah.com