Wellness companies dominate fastest-growing businesses

Staff reporter

12 Nov, 2026 4:00pm2 mins to read

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Moodi has topped the Deloitte Fast 50. Photo / Supplied

Wellness products ranging from protein powders to pregnancy skincare have helped propel three companies into the top four of New Zealand’s fastest-growing businesses.

Moodi topped the 2026 Deloitte Fast 50 rankings with 926% revenue growth, followed by pregnancy skincare product company PURE MAMA in third place on 597% and GLP-1
activator Calocurb in fourth on 537%.

The rankings, released on Thursday evening, suggest specialist health and wellbeing products are proving a fertile area for some of New Zealand’s emerging businesses.

Moodi, which began with functional protein powders, has expanded into electrolytes, drinks, hormone gummies and protein snacks, securing distribution through major supermarkets.

PURE MAMA specialises in pregnancy, postpartum recovery and scar care products.

Renewable energy developer Lightyears Solar was the only company to interrupt the wellness businesses at the top of the rankings, finishing second with 705% growth.

Deloitte Private partner James Arlidge said successful businesses were identifying customer needs and adapting their products accordingly.

“They are identifying real needs, testing ideas early and using customer insight to shape what they do next,” he said.

The rankings measure revenue growth between the 2024 and 2026 financial years, rather than profitability or overall company size.

Health and nutrition manufacturer Unipharm Healthy Manufacturing also topped Deloitte’s separate five-year Master of Growth rankings, achieving 774% growth.

BusinessDesk’s Wellness Inc series, published earlier this year, looked at growth of the wellness economy, including gyms and health supplement manufacturers.

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