China’s probiotics market sees rapid but consistent growth, says IFF Health Sciences
“China is one of our best and fastest-growing markets. The great thing about China is that it is…
Sermo data challenges ‘consumer-driven’ narrative in supplement purchases
Physicians are the “primary gatekeepers of credibility” in the supplement market, according to survey data from physician networking…
Probiotics may improve sleep & mood
“This study confirms the gut–sleep–brain axis’s role in sleep disorder and depression, demonstrating that circadian misalignment drives gut…