Gyms & Fitness Studios Are Taking Over America’s Retail Spaces
Last year, service-oriented tenants, led by gyms, fitness studios and spas, accounted for over 50% of total retail…
F45 Launches Fitness Competition With Red Bull as Partner
The boutique fitness brand is a key Hyrox partner, but it will also now hold its own fitness…
Infrared Heated Fitness Brand Yoga Joint Opening in NYC
Adam Shane, the former chief development officer of Barry’s, is opening two Yoga Joint studios in NYC this…
Nofar Method Launches ‘Mens-Only’ Pilates Class
Nofar Hagag is introducing a male-focused entry point to Pilates, reframing the workout around performance, injury prevention and…
How Gyms Are Keeping Members After the January Rush — and Why February Matters MoreÂ
ATN surveyed fitness operators and software executives on how they’re rethinking member retention strategies early in the year —…
Inside Nashville’s Booming Boutique Fitness Scene
Population growth, a community-forward culture and a fast-expanding mix of strength, Pilates and recovery concepts are turning the…
Bonside Secures $100M, Looks To Scale Fitness & Wellness Locations
The fin tech firm’s partnership with i80 Group could fuel the opening of hundreds of boutique studios, large…
Orangetheory Adding Hyrox Training to Select Studios
As Hyrox scales into gyms and studios worldwide, Orangetheory becomes one of its most high-profile affiliate partners Hyrox…
Orangetheory’s New Campaign Spotlights Real People, Authentic Stories
Timed for the holidays and New Year’s rush, the boutique fitness giant’s newest ad campaign features the authentic…
Gym & Club Market Poised for Massive Growth in Next Decade, Report Reveals
The global health and fitness club market is projected to grow from $102 billion in 2024 to $235 billion…
Big-Box Gyms Are Creating Their Own Boutique Fitness Classes
Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market…
Boutique Fitness Is Growing Up, Yearly Data Suggests
Xplor Mariana Tek‘s 2026 Report shows boutique fitness entering a smarter, steadier phase, with attendance on track to…