Survey: Intimidation, Overcrowding Are Top Reasons for Gym Cancellations
How members feel inside the walls of their gym heavily influences their decision to stay or cancel their…
Gyms & Fitness Studios Are Taking Over America’s Retail Spaces
Last year, service-oriented tenants, led by gyms, fitness studios and spas, accounted for over 50% of total retail…
Peloton, Precor Partner to Launch Fitness Equipment for Gyms
With the help of its subsidiary Precor, Peloton is pushing into gyms with new Commercial Series products including…
Small-town gyms and the secret lives of young India
Gyms are mushrooming across rural and small-town India, spawning a quiet subculture of friendships, freedom, flirtation, and flexing…
What Happens Inside EOS Fitness Locations?
Via iStockphoto / @themultzz TikTok/@eosfitness TikTok Getting to the gym is already a motivational struggle, even if you…
Cult.fit’s fitness playbook widens: Affordable gyms, Pilates studios and products fuel growth
“Fitness brands today are no longer competing only as gyms—they’re competing as lifestyle ecosystems,” said Akshat Gupta, principal…
Why Are The Workers At Fancy Gyms So Dang Mean?
Via iStockphoto / @jacimariesmith TikTok A woman decided to treat herself after a year of consistent working out…
If exercise makes you feel good, why do people hate doing it?
The evidence is clear: Exercise has mental health benefits, although studies have come to different conclusions about how…
What Do Women Really Think About Gym Dates?
Via iStockphoto / @hayley_serna TikTok/Adobe Stock A California woman matched with a man on a dating app and…
Overnight curfew exemption would allow gyms and fitness centers to open before 6 a.m.
A business curfew law that went into effect last year could add an exception for gyms and fitness…
This is how long you should be able to hold a plank for, according to your age
It’s important to focus on technique too (Picture: Getty Images) Along with burpees and split squats, the plank…
How Gyms Are Keeping Members After the January Rush — and Why February Matters More
ATN surveyed fitness operators and software executives on how they’re rethinking member retention strategies early in the year —…