New product launches utilizing AI for formulation, scientific research involving enzymes and the gut microbiome, and award-winning companies and finished products make this edition of Supplement Shorts. Check out the supplement industry news, from scientific innovations to finished products and everything in between.
Jeevanaa launches melatonin-free gummies to support mood and sleep
London-based wellness brand Jeevanaa announced the launch of its Deep Sleep and Deep Calm gummies. The new dietary supplement blends the tradition of herbal medicine with scientific research in jumbo-sized gummies designed to feel like a treat.
Both formulations are melatonin-free and include magnesium bisglycinate and L-theanine along with other botanicals, while the calm formulation also includes KSM-66 ashwagandha.
The brand used AI to develop the formula via RLHF – reinforcement learning from human feedback. AI suggested formulations based on scientific research, which experts then confirmed. The formulators prioritized finding an alternative to melatonin because of current melatonin skepticism.
“We are blending Ayurveda with modern science,” said Fawaz Khan, founder of Jeevanaa. “If I can’t prove this is scientifically backed, I’ve failed in my mission.”
Jeevanaa is based on the Sanskrit word Jeevan, which means “life,” according to the website.
The gummy is just the start, as Jeevanaa is looking to branch into other delivery formats, Khan shared. Additionally, Jeevanaa plans to expand outside the UK into the United States, actively seeking suppliers to support local businesses.
Clinical currents and science news
Xylanase – an enzyme that breaks down large xylan fibers into smaller prebiotic xylooligosaccharides (XOS) — may help consumers get more benefits from the fiber they are consuming. Researchers demonstrated via simulated human digestion models that a xylanase-rich preparation from Trichoderma logibrachiatum could increase XOS and xylose production from wheat bran and some other xylan-rich substrates.
“Most people want to eat healthier, but it’s not always easy to get enough fiber — especially around the holidays,” said Jim Farmar, Ph.D., principal scientist at BIO-CAT Enzymes, the study’s sponsor, in a press release. “This research shows that we may be able to make the fiber people already eat more beneficial for both the microbiome and for their health.”
Researchers have shown microbial fermentation of whey protein yields peptides that lower blood pressure. The study demonstrated coupling proteinase K with a further microbial fermentation yields hydrolysates with high angiotensin-converting enzyme (ACE) inhibitory activity. Out of all the strains evaluated, fermentation with Streptococcus thermophilus SY-102 resulted in the greatest ACE inhibition.
A review published in Gut Microbes discussed how the gut microbiome might play into food allergies. The authors state that certain biotic species can either help individuals develop a tolerance to certain allergens or may worsen sensitivities. They suggested including external environmental factors, such as diet, in future trials and focusing on better understanding the mechanisms by which immunoglobulins interact with the gut microbiome.
Ampelis launched CORE7 nutritional supplement powder, touted for supporting metabolic energy, sleep quality and immunity, among other facets of health. Credit: Ampelis CORE7 Launch Event Photo.
Dietary supplement news: finished products
Bened Life launched Neuralli Cognition+, a daily probiotic supplement that supports cognitive function and short-term memory. The product includes Bifidobacterium breve MCC1274 and Lacticaseibacillus paracasei PS23.
“Neuralli Cognition+ is an important milestone in our mission to advance gut-brain science into accessible, evidence-informed products,” said Franklin Cheng, CEO. “The clinical data supporting the strains in this formulation make it a compelling option for adults seeking to support cognition and short-term memory as they age.”
B. breve MCC1274 may benefit adults with mild cognitive impairment by improving memory. Two preclinical studies on L. paracasei PS23 in mice showed its potential to improve cognitive deficits and to slow the progression of age-related cognitive decline.
Ampelis announced the launch of whole-food nutritional supplement CORE7. The drink powder contains several vitamins, minerals, mushrooms, adaptogens, enzymes, and probiotics to support various aspects of health by addressing nutritional gaps.
“We built CORE7 to simplify the first step toward better health,” said Robbie Harmon, president of Ampelis. “Foundational nutrition and lifestyle habits remain underutilized in health care, even though they meaningfully influence energy, mood, focus, and physiological resilience. CORE7 helps simplify nutrition so it becomes more accessible and more widely practiced as a foundation for better health.”
Terra Mare’s Morning Restore was awarded a three-star supplement award in the women’s health category of the Nourish Awards. The supplement powder contains mushrooms, biotic ingredients, collagen and other nutrients to support digestion, mood and hormonal balance.
“I started Terra Mare to help women tap back into their natural vitality — with clean, science-based nutrition,” said Marisa Tomei, actress and founder of Terra Mare. “Winning Gold at the Nourish Awards for Terra Mare Morning Restore says we’re doing exactly that.”
Seen Nutrition won a $500,000 award from Grow-NY, an international startup competition for innovators in the food, beverage and agriculture space. Seen manufactures a whole food calcium chew to support bone health with more bioavailable nutrients. The Ithaca-based female founders created the supplement after their own personal struggles with osteoporosis, according to the website.
Rod Shelley (left), business development manager, and Amanda Mackinnon, marketing and communications manager accept the Australian Export Award for international health on behalf of Marinova. Credit: Australian Export Awards.
Company updates
Health ingredient supplier Marinova takes home an honor for international health at the 2025 Australian Export Awards. Its flagship ingredient, Maritech fucoidan, reaches over 40 countries through exports, according to the press release.
“All our team members share a genuine drive for manufacturing products of superior quality with exceptional scientific credentials,” said Rod Shelley, business development manager. “We are delighted to be recognized as Australia’s leading innovator in the international health category.”
Mushroom supplement brand Om Mushrooms announced Sanjiv Gajiwala will be the company’s next CEO. “I’m thrilled to welcome Sanjiv to Om at such an important stage in our journey,” said Sandra Carter, Ph.D., co-founder. “His expertise strengthens our mission to bring science-backed, premium mushrooms to more people, helping them harness the full benefits of functional mushrooms every day.
Greenvit announced via press release that it has acquired a majority stake Synkol, a Polish collagen supplier manufacturing Hyacoll type II chicken collagen. “This partnership elevates Synkol from a specialist manufacturer to a scalable player with global ambitions,” said Magdalena Chrzanowska, CEO of Synkol. “Together with Greenvit, we can bring advanced collagen-based solutions to new markets and set a higher standard in nutraceutical innovation.”
Doctor’s Best announced Nate Challen will serve as president of the supplement company. “Nate brings exactly what we need at this stage — deep digital expertise combined with a proven ability to scale consumer health brands while maintaining product integrity,” said Gale Bensussen, CEO of Doctor’s Best. “His track record in transforming how established brands connect with modern consumers aligns perfectly with our growth strategy.”
Launching innovative ingredients and products? Did you just publish a new clinical trial? Getting ready to announce something big? SupplySide Supplement Journal would love to know. Reach out to Devon on LinkedIn with all your buzzworthy news.