“Added sugar? No papa”: How marketing shapes consumer perception of healthy brands
When the Food Safety and Standards Authority of India (FSSAI) recently asked The Whole Truth to drop the…
WONDER WOMEN ENTREPRENEURS OF INDIA
Women-led startups are becoming increasingly visible across India’s business landscape. The growth signals a wider shift in entrepreneurship,…
markets: Tariff woes temporary, India’s equity story still intact: Seshadri Sen
“As for where the tariffs will land, predicting that is very difficult at this point. But it’s a…
Colgate taps K-pop icon IU for star power and sparkle
Colgate has partnered with South Korean singer and actress IU to promote its “optic white purple” toothpaste, tapping…