“I needed something to help me. Then I actually saw an ad on Instagram for the app, and after I did that, I took off”This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn moreBrian Presley before and after using the Simple appBrian Presley before and after using the Simple app(Image: Simple)

For many people, the arrival of a new year sparks the motivation to get fit, leading to gym memberships being purchased, new exercise equipment being acquired, and countless hours spent browsing diet programmes online. However, for Brian Presley, a fitness coach based in Houston, it wasn’t about chasing the latest fads or jumping on the newest dietary craze.

He had been exercising for years, but around 2019–2020, he encountered a frustrating standstill. Regardless of how intensely he trained, he said he couldn’t seem to break through a certain barrier, and his development ground to a halt.

“I started using the Simple app probably around roughly 2019-2020, that’s when I had really started to hit a plateau, and I needed to actually get past that plateau,” Presley explains. “I needed something to help me. Then I actually saw an ad on Instagram for the app, and after I did that, I took off,” he added.

Prior to finding Simple, Brian would frequently shed a bit of weight only to become stuck. Employing a personal trainer wasn’t feasible, so he had to discover an alternative approach.

He paired intermittent fasting with more nutritious meals, eliminating fried foods and other options that didn’t work well for his body. “I decided to not only fast for my journey, but also implement the right kind of healthy foods so that I wasn’t struggling after a fast,” he says, as reported by the Daily Star.

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This strategy, combined with regular exercise sessions, enabled Brian to lose more than 100 pounds and enhance his physique. He credits the blend of intermittent fasting, portion management and physical activity with delivering remarkable results, saying it has “done wonders” and he was “able to lose over 100 pounds, get back into better shape, feel better (and) have more confidence.”

The Simple application became a vital component of Brian’s daily regime. He utilised it to monitor his fasting periods, record his food intake and access tailored fitness routines.

He particularly appreciated interactive elements such as Blinky, the app’s motivational mascot, and Avo, an artificial intelligence wellness adviser offering personalised support and recommendations.

Brian before and after using the Simple app.Brian used fasting, meal control and exercise to achieve the results(Image: Simple app)

“I roughly use it two or three times a week, just to keep my value straight. It is good for tracking, and it helps keep things tangible. If I can see it, then I know I can actually get the results and follow what the app is telling me to do,” Brian explains.

He added: “When I was heavier and had more weight on me, it was harder to be more energized. I was tired, I was sluggish. I wasn’t very attuned to how my energy flowed through my body.

“So now that I’ve lost fat, I’m in better shape, and I am healthier. I’m actually able to feel better, look better, I’m more energized.

“I can get up earlier, I don’t feel as tired as like midday or throughout the day. Coupled with the fasting, my energy levels are through the roof, through the roof. So I have no complaints.”

Brian Presley before and after using the Simple appBrian Presley lost over 100 pounds using the Simple app(Image: Simple)

For those interested, the Simple app offers tailored plans covering fasting, exercise routines, and dietary guidance. UK customers can benefit from a 60% discount using the code REACH60, and subscribers to Simple Premium can share their membership with another person at no extra cost.

The Simple app enables users to monitor their diet, physical activity, and general wellbeing in a single platform. Meals can be recorded through typing, voice input, or photographs, whilst the NutriScanner feature provides nutritional information for foods consumed.

The platform includes an intermittent fasting monitor that emphasises sustainable, wholesome practices rather than rigid calorie restriction. Users receive customised fitness programmes, encompassing Yoga, Pilates, HIIT, walking, and Tai Chi.

Presley attributes his success to maintaining consistency, noting that the app’s guidance helped him adhere to his fasting schedule, exercise regime, and nutritional goals, which boosted his energy and improved his overall health. “It’s been an awesome journey with the app.

“It’s actually taken me from here to here. I recommend anybody on a weight loss journey, if you can’t hire a personal coach or go to the gym, you can use this app. It will actually get you from point A to point B.”

Should this application not suit everyone’s needs, alternative options are available. MyFitnessPal, for instance, functions as a calorie monitoring tool and BMR calculator.

The application provides both complimentary features and a premium subscription at £19.99 monthly, which includes a bespoke meal planning service, access to more than 1,500 recipes, and automated shopping lists.

A man runningThe Simple app has been rated highly by users(Image: The Simple App)

Alternative options include Noom, a weight loss application that blends nutritional monitoring, professional coaching and meal planning. The platform provides calorie and macro calculators whilst helping users develop a deeper understanding of their dietary patterns.

The Simple app has garnered impressive feedback, achieving 4.3 out of 5 stars from more than 34,000 Trustpilot reviews. One satisfied user remarked: “I love this approach. Always you are active and focused on healthy meals. I feel energized and motivated. Thank you.”

Another reviewer noted: “Helps me keep track of everything and keeps me motivated.” Whilst no application suits everyone perfectly, some users offered constructive criticism.

One person observed: “The app is fairly intuitive, and it is nice to be able to ask the AI assistant when I have questions about really anything at all. The only drawbacks I’ve seen are that it was really hard for me to figure out how to edit something I had logged, as well as the Avo assistant sometimes loses track of our conversation and diverts from the mission midstream.”

Despite minor concerns, the majority of users expressed satisfaction. Another reviewer praised: “Great app. Really keeps me on track.”

A particularly enthusiastic testimonial came from a 71 year old user who shared: “Simple is far and away the best program I have found for weight loss and monitoring your activities and exercises. The AI coach is amazing and very encouraging.

“I’ve been on for almost 2 weeks and am already down almost 12 pounds. At 71, I appreciate the positive reinforcement and suggestions. Give it a try.”