Drink Wholesome is a small New Hampshire company founded in 2020 by former ski racer Jack Schrupp, who struggled to digest the conventional protein shakes he regularly used around training. He eventually developed his own real-food alternative and then went on to build an entire brand around the formula. It’s ideal for consumers with sensitive stomachs and issues such as lactose intolerance, IBS, and acid reflux.
The company’s approach is unusually straightforward, avoiding whey, casein, heavily processed protein isolates, gums, emulsifiers, and ambiguous natural or artificial flavors. Drink Wholesome has sort of a RXBar type approach, where it lists off the ingredients it uses on the front of its supplements. For the comprehensive Meal Replacement Powder that includes oats, collagen, almonds, coconut, monk fruit, and vanilla.
Some of the other protein products you can get from Drink Wholesome include Collagen Protein Powder, made of collagen, coconut, cocoa, monk fruit, and proudly listed “nothing else”. You then have Egg White + Collagen, which includes egg whites and collagen, along with flavor components like coconut and monk fruit.
Talking of Drink Wholesome’s premier Protein Powder, it has just been restocked in a long-running flavor with Strawberry, which went out of stock some time ago and is now finally back after hunting for a reliable freeze-dried strawberry supplier. You can find the returning product on the brand’s website, and be sure to check out the rest of the line there too, all of which share that gut-friendly, protein-heavy theme.