D2C nutrition brand BeastLife has raised Rs 20 crore in pre-Series A funding round at a valuation of Rs 320 crore from GVFL and Equentis.
The Gurugram-based startup had previously secured Rs 1.9 crore at a valuation of Rs 120 crore from Indian cricketer Rinku Singh in April last year, along with $479K in an angel round.
The fresh funds will be used for the next phase of growth as the company looks to scale operations, strengthen its team, and expand its presence across online and offline channels, BeastLife said in a press release.
Co-founded in 2024 by Gaurav Taneja and Raj Vikram Gupta, BeastLife is a new-age Indian fitness brand focused on making high-quality sports nutrition accessible to a wide consumer base. The company operates primarily as a digital-first platform, offering a range of products including protein supplements, creatine, mass gainers, and multivitamins, catering to fitness enthusiasts, athletes, and health-conscious consumers.
According to the company, BeastLife sells its products through its own website, along with leading e-commerce marketplaces and quick commerce platforms, enabling faster reach and accessibility.
The company reported a turnover of Rs 36 crore in FY25 and around Rs 100 crore in FY26, and aims to achieve Rs 500 crore in revenue over the next three years.
The startup also plans a calibrated offline expansion, starting with select geographies and experimenting with different retail formats to strengthen its omnichannel presence.
It faces competition from other fitness brands such as MuscleBlaze, Optimum Nutrition, GNC, and The Whole Truth.
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