From nearly 1,000 product submissions, we are thrilled to introduce the 164 finalists across 37 categories for the 2026 NEXTY Awards. These exceptional products, evaluated on the pillars of innovation, inspiration and integrity, represent the cutting edge of the natural products industry and the bold brands shaping its future.
Selecting the NEXTY Awards finalists is an annual highlight at the New Hope Network office, but don’t be fooled: It is as challenging as it is fun. During preliminary judging, each product is carefully prepared, sampled and reviewed by our editorial and standards teams and the finalists are selected.
For the final round of judging, we bring together a diverse panel of natural products experts from fields including retail, finance, data insights, marketing, journalism, nonprofit and academia. Each judge provides their unique perspective as the finalist products are sampled and discussed. The judges, including our highly esteemed guest judges, choose one winner per category along with a few Editor’s Choice Award recipients.
The winners will be revealed live at the NEXTY Awards Celebration and Ceremony, taking place from 6-8 p.m. on Thursday, March 5, in the Marquis Ballroom at the Marriott. Bringing together retailers, exhibitors and service providers, it’s a can’t-miss event of Natural Products Expo West. This year’s event promises to be a lively and memorable evening, as we connect and celebrate with industry peers.
Who will take home a coveted NEXTY Awards trophy from Expo West? Find out by joining us at the NEXTY Awards Ceremony or tuning in live via the Expo West Event App or the New Hope Network YouTube channel. We extend our heartfelt thanks and congratulations to all the incredible brands that submitted their products for this year’s NEXTY Awards. Your innovation and dedication continue to inspire and elevate the natural products industry!