Imagine that you’ve woken up one morning as a protein-“maxxing” influencer—an online personality focused on maximizing your health and body aesthetics by dialing up your protein intake. Your daily video stream might start with a protein electrolyte water followed by some weightlifting. For breakfast, you might eat several eggs with squash and avocado (to make sure you’re also maxxing healthy fat and beta-carotene), or you might keep it simple with a pound of fried ground beef. Lunch might be a human-brain-size glob of chopped raw tuna, a big juicy steak, or a Japanese fried-rice-and-tempeh dish sponsored by your vegan coaching company. At some point, you will likely consume a protein shake, a perfect opportunity to promote your self-branded protein powder. Dinner might be meat again, or perhaps a chicken quesadilla split into multiple protein-bearing sections. Or, stripping off the thin veneer of normalcy that separates man from goblin, you could feast on raw organ meats just like Liver King, a fitness influencer who claims to emulate the “ancestral lifestyle” of our Paleolithic forebears.
