FMCG major Marico has acquired an additional 24.09% stake in Satiya Nutraceuticals, the parent company of plant-based nutrition and personal care brand Plix, for Rs 1,012.03 Cr.

The acquisition increases Marico’s stake in Satiya Nutraceuticals from 60% to 84.09% on a fully diluted basis. The transaction was completed on October 5.

Marico had acquired a 60% stake in Satiya Nutraceuticals through earlier transactions and had the right to acquire the remaining 40% stake under definitive agreements.

As part of the latest transaction, Marico has entered into definitive agreements to acquire a total of 38.18% stake from the founders and certain other shareholders. The remaining 14.09% stake is expected to be acquired in July 2027, subject to the terms of the agreements.

The remaining stake will be acquired for a consideration to be determined at that time. It will comprise a base consideration of up to Rs 592 Cr along with additional consideration linked to milestones and other terms.

With the latest acquisition, Marico’s aggregate consideration for its 84.09% stake in Satiya Nutraceuticals stands at Rs 1,392.07 Cr. The transaction is being carried out in cash.

Satiya Nutraceuticals, incorporated in February 2020 and headquartered in Mumbai, owns The Plant Fix, or Plix, a plant-based nutrition and personal care brand. The company operates in the health, wellness and personal care segment.

Satiya Nutraceuticals reported a consolidated turnover of Rs 864.31 Cr in FY26, up from Rs 432.84 Cr in FY25 and Rs 155.32 Cr in FY24.

Marico said its investment in Satiya Nutraceuticals has expanded its total addressable market in value-added foods and nutrition and strengthened its presence in personal care and wellness categories.

Marico has also acquired several digital-first consumer brands in recent years. Its portfolio includes Beardo, Just Herbs and Skinetiq in beauty and True Elements in wellness. In 2026, Marico also acquired 4700BC and Cosmix, adding healthy snacking and plant-based nutrition brands to its portfolio.

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