Feastables, the wildly popular chocolate brand founded by YouTube creator Jimmy Donaldson, better known as Mr. Beast, has officially earned OU-D kosher certification. As of early 2025, Feastables products featuring the OU-D symbol are now hitting shelves across the United States, expanding accessibility to kosher-observant consumers while introducing a broader audience to the brand’s mission-driven ethos and clean ingredient philosophy.

The products only shelves today should now contain the kosher certification, but consumers should still look for the OU-D to confirm.

A Major Milestone for Feastables

This certification, granted by the Orthodox Union (OU), confirms that Feastables products meet kosher dairy standards and either contain dairy or are processed on shared dairy equipment. The rollout of OU-D certified packaging began in the U.S. earlier this year and will continue globally throughout 2025.

Feastables plans to expand kosher-certified offerings to Canada and Mexico is already underway, followed by Europe and Australia this coming Fall, ensuring broader access for kosher consumers worldwide.

What Makes Feastables Stand Out

Unlike traditional mass-market chocolate brands, Feastables was founded with a clear mission: to deliver high-quality chocolate made with ethically sourced ingredients and simplified recipes while driving social impact.

1. Simple, Clean Ingredients

Feastables bars feature short, transparent ingredient lists without unnecessary additives or fillers. Many bars include as few as six ingredients, avoiding common emulsifiers and artificial flavorings used in other chocolate brands.

2. Ethical Cocoa Sourcing

Feastables is committed to responsible sourcing practices, using 100% Fairtrade-certified cocoa. The company pays the Fairtrade Living Income Reference Price, supporting farmers with sustainable wages and community investments. Additionally, Feastables partners with farms implementing Child Labor Monitoring & Remediation Systems (CLMRS), setting a higher ethical benchmark in the industry.

3. Elevated Flavor and Texture

In 2024, Feastables underwent a reformulation to create smoother, creamier, and richer flavors, resulting in a velvety texture that reviewers consistently praise. Fan favorites include:

Milk Chocolate – Rich and creamy with balanced sweetness

Milk Chocolate Crunch – A crispy, satisfying twist on the classic

Peanut Butter Chocolate – A standout, featuring a smooth peanut butter filling

Variety Packs – Perfect for sampling multiple flavors

4. A Mission-Driven Brand Story

Co-founded by MrBeast and Jim Murray, former president of RXBAR, Feastables launched in 2022 with the goal of doing more than just selling snacks. The brand integrates social impact into its DNA, aligning itself with organizations like Tony’s Open Chain and the International Cocoa Initiative to improve cocoa industry practices worldwide.

Feastables vs. Traditional Chocolate Bars

FeatureFeastablesMass-Market ChocolateEthical SourcingFairtrade cocoa, living wage, CLMRSLimited transparencyIngredientsShort, clean, simpleOften includes fillers & emulsifiersTexture & FlavorSmooth, creamy, premium tasteCan be waxy or overly sweetMissionSocial impact integrated into brandPrimarily commercial focus

Where to Buy Feastables

Feastables products with the new OU-D certification are now available online and in stores across the U.S. You can shop directly through Amazon:

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