New brand Selfish is tailored to suit women’s health and contains 20 grams of protein in each recommended portionThis article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more
Boots has added a new protein powder to its stock(Image: Selfish)
Enhanced muscle development, increased strength, and an accelerated metabolism represent just some of the advantages of incorporating protein powder into a health-focused routine. Adding a supplement to a post-exercise regimen can also help muscle recovery.
An emerging brand is making waves throughout the health and fitness sector – Selfish, specifically designed for women’s wellness needs – and is now accessible across the UK following its inclusion in Boots’ stores. Developed by Australian social media personalities, the Hembrow sisters, this product range aims to assist consumers in prioritising their personal health.
Protein forms the cornerstone of this fresh collection, engineered to champion women’s fitness and well-being goals. This includes the Give Me Plant Protein Powder, which has 20g of protein in each portion, reports the Mirror.
It is designed for blending into post-exercise smoothies or straightforward shakes and offers a plant-based alternative derived from pea, brown rice, and hemp proteins. It also incorporates components that the company claims are ‘gentle on the stomach’.
The formula features additional prebiotic fibre, another element targeted at promoting digestive wellness. Whilst muscle strengthening, recovery, and sculpting remain primary advantages of protein supplementation, Selfish users are reporting an extra benefit – a reduction in bloating.
Selfish Supps range
The Supps range is available from the Selfish website and Boots.
There are also numerous alternatives from other established brands. The Impact Whey Protein Powder from My Protein presents excellent value at £13.99. It features multiple flavours and provides an impressive 23g of protein per serving.
Additionally, Wellwoman’s Vitabiotics 50+ 30 Tablets can be found at Holland and Barrett for £10.49, ideal for vegetarians aiming to bolster their cognitive function, cardiovascular health, and eyesight.
Back to Selfish, one customer shared: “It’s really helped with my bloating. I have tried so many gut powders and they all taste so gross. I have been taking this for the last week and I am obsessed with the flavour.”
Another user highlighted the positive impact on their appetite, saying: “I’ve been sipping it straight after lunch when I need that sweet hit. I find that it fills me up and takes away the craving. Also, it’s completely delicious.”
Selfish Give Me Plant Protein Powder(Image: Selfish)
Additional feedback, from those who’ve sampled the product, included remarks about its taste. With ‘no chalky texture’ and delightful sweetness, one customer mentioned that it ‘tastes amazing in smoothies or even with just water and ice.’
The guidance suggests mixing one scoop with 250ml of water, though several reviewers felt this quantity was insufficient. As one buyer notes: “One scoop is a bit too selfish. I need a couple for it to really make a difference in taste.”
For women looking to complement their busy, active routines, Selfish’s range of female-focused supplements could prove to be the perfect solution.