Monterey rallies to beat Coronado 36-35
LUBBOCK, Texas (KCBD) – The Coronado Mustangs believed their losing streak was behind them, especially at the hand…
No. 7 Lubbock-Cooper Liberty spoils Frenship Memorial’s varsity debut 49-14
WOLFFORTH, Texas (KCBD) – Lubbock-Cooper Liberty picked up where they left off last season, as they opened the…
WATCH LIVE: Coronado vs. Monterey, tonight on KCBD Streaming App
LUBBOCK, Texas (KCBD) – One of the Hub City’s greatest rivalries will kick off their 2026 season tonight…
TNT: Estacado explodes in second half for 47-13 win over Lubbock High
LUBBOCK, Texas (KCBD) – After going into the locker room with a 15-13 lead, the Matadors put on…
“Thursday Night Throwdown” kicks off tonight on KCBD, Estacado vs. Lubbock High
LUBBOCK, Texas (KCBD) – The 2026 high school football season, and second year of “Thursday Night Throwdown” gets…
“Thursday Night Throwdown” kicks off tonight on KCBD, Estacado vs. Lubbock High
LUBBOCK, Texas (KCBD) – The 2026 high school football season, and second year of “Thursday Night Throwdown” gets…
Pete’s Pigskin Preview: Lubbock High Westerners
LUBBOCK, Texas (KCBD) -After a 3-7 run in 2025, the Lubbock High Westerners have high hopes for 2026-…
Pete’s Pigskin Preview: Lubbock-Cooper Pirates
WOODROW, Texas (KCBD) – 2025 was an up-and-down season for the Lubbock-Cooper Pirates, who finished 7-5. One of…
WATCH LIVE: ASCO All-Star Football Classic, tonight at 7 p.m.
Kickoff set for 7 p.m. at PlainsCapital Park. You can watch in the livestream player above and also…
Athletes across the South Plains gearing up for 2026 ASCO All-Star Football Classic
LUBBOCK, Texas (KCBD) – High school football standouts from across West Texas will suit up one final time…
Lamesa’s Ramos hired as Sherman head coach
LUBBOCK, Texas (KCBD) – Sherman ISD has hired Lamesa Football Coach/AD Efrain Ramos as the new head football…
A deeper look at UIL’s 2026-28 realignment’s impact across the South Plains
LUBBOCK, Texas (KCBD) – The new numbers are out, phone calls have been made, and schedules are being…