photo from JETSET Pilates
JETSET Pilates, a fast-growing modern Reformer Pilates franchise offering premium, full-body workouts, has expanded into Tennessee with a studio in Brentwood. Located at 205 Franklin Rd., Suite 100, the studio is owned and operated by local family Michael, Weslyn and Christian Reed. More Business News
The family’s path to franchise ownership grew out of years of working together in local broadcasting and digital marketing. Michael spent more than 40 years building a television business from a single station into a network of 21 before selling the majority of the stations in 2021, while Christian and Weslyn also built careers in media, reporting and advertising.
When Weslyn expressed interest in opening a Pilates studio, the family explored several franchise opportunities before discovering JETSET Pilates. They were drawn to the company’s modern approach to Reformer Pilates, emphasis on community and opportunity to bring a new wellness concept to the local market.
“When we began exploring business opportunities, we knew we wanted something that aligned with our family’s values and allowed us to make a meaningful impact in the community,” said Michael in a release. “JETSET stood out because of its leadership team, proven model and elevated approach to fitness. We’re excited to create a space where our neighbors can invest in their health, build confidence and feel connected through Pilates.”
Beyond fitness, the Reed family plans to build the studio around a philosophy of community involvement and giving back. Inspired by a longtime family commitment to “pay it forward,” the Reeds intend to support local organizations and make a positive impact in Brentwood and the greater Nashville area. The studio has also connected with the community through Pilates events, influencer activations, partnerships with area businesses and Williamson County nonprofit organizations.
The Brentwood studio is the first location in a six-studio development agreement the Reed family has signed for the Nashville area, with additional territory that includes Franklin, Spring Hill, Murfreesboro and East Nashville.
The 2,400-square-foot studio features 15 custom reformers and offers 50-minute classes combining strength, cardio and Pilates-inspired movements set to DJ-curated music. Classes are designed for a range of fitness levels and focus on strengthening, lengthening and energizing both body and mind.
“Michael, Weslyn and Christian bring an incredible combination of entrepreneurial experience and passion for community to JETSET,” said Bertus Albertse, CEO of JETSET Pilates. “They have built their careers around serving and connecting with people, and that mindset aligns perfectly with our brand. We’re excited to partner with a family that is deeply invested in the Brentwood community and committed to delivering an exceptional member experience.”
For more information about JETSET Pilates Brentwood, including class schedules and memberships, visit jetsetpilates.com/tn/brentwood.
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