Gyms Are Winning Gen Z, but Cancellation Issues Emerge
While more Gen Z-ers are embracing fitness than ever before, a new report from ABC Fitness reveals how…
Thorne: Consumers Can’t Make Sense of the Supplement Industry
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy — and…
Breaking Down the Top Fitness Modality Trends of 2025
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball Fitness and wellness companies…
Protein Powder Is Under Fire. Experts & Brands Weigh In
After an explosive report cast several supplement brands in a negative light, brands responded to defend their products,…
Big-Box Gyms Are Creating Their Own Boutique Fitness Classes
Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market…
Peloton’s Robin Arzón: Hyrox-Style Training ‘Is the Future’ of Fitness
Arzón, Peloton’s VP of fitness programming and one of its most popular instructors, speaks with ATN about the…
Fitness Consumers Want More Than Just Workouts, Execs Say
ATN breaks down key takeaways gleaned from a consumer insights panel held at the recent invite-only Mindbody SA…
There’s a Dark Side of AI Fitness Apps, Personal Trainers Warn
As artificial intelligence-powered fitness tools boom, a troubling pattern has emerged: motivation for some, obsession for others. ATN…
Why Women Might be the Future of the Protein Market
For the first time, women outnumber men in seeking higher protein intake, a scientific and cultural shift that…
US Gym Visits Have Increased in 2025, New Report Finds
American fitness facilities are seeing gains in overall visits and visit frequency, according to new data from the…