NYC Fitness Studios Want You To Stop Using 3rd Party Apps
Independent fitness brands in the Big Apple are throwing their support behind a new campaign: “Gym Loyalty Month”…
MVP Effect: Certain Gym Members Are Worth More, Report Finds
A report from Les Mills identifies a new segment of super-members, called “MVPs,” who drive more value for…
What McKinsey’s Metabolic Health Report Means for Fitness: 5 Big Ideas
Muscle, metrics & GLP-1s: McKinsey maps out a $5.65T metabolic health opportunity. Here’s how fitness and wellness brands…
Gyms Are Betting Big on Tech, Wellness & Strength Training
Executives from top gym brands don’t see strength training’s newfound popularity going away anytime soon. They’re also getting…