2 min read
Key Points
Fields Good launched three new functional cookies focused on protein, focus, and sleep support.Delish editors were surprised by how soft, moist, and genuinely delicious the cookies tasted.The oatmeal raisin Sleep Cookie worked especially well, with multiple editors saying it noticeably made them tired.
There are currently two types of “healthy” cookies on the market. The first tastes like actual dessert. The second type tastes like someone crushed up vitamins and drywall and tried to convince you it was a treat.
Fields Good thankfully falls into the first category.
The new functional cookie brand, created by Ashley Fields—daughter of Mrs. Fields founder Debbi Fields—alongside co-founder Kim Anderson, officially launched this week with three soft-baked cookies designed around focus, sleep, and protein support. But unlike many wellness snacks currently flooding grocery stores and TikTok Shop, these genuinely prioritize flavor first and foremost.
SOONA
The lineup includes a mocha chocolate Focus Cookie made with creatine and Cognizin citicoline, a Protein Cookie packed with 10 grams of protein and four grams of fiber, and a Sleep Cookie formulated with L-theanine to support relaxation. The brand describes the concept as combining nostalgic comfort with functional ingredients designed for how people want to feel day-to-day.
The idea sounds great in theory. But usually when brands start throwing words like “functional” and “wellness” around, texture becomes the immediate casualty. That’s not the case here.
SOONA
The Focus Cookie was probably the standout among our team. It’s deeply chocolaty, soft, moist, and genuinely tastes like an indulgent bakery cookie instead of something pretending to be one. The espresso flavor deepens the chocolate’s richness rather than making the cookie taste aggressively like coffee.
The Protein Cookie had a strong peanut butter flavor and avoided the overly artificial aftertaste that usually ruins high-protein snacks. While slightly denser than the others, it still felt far closer to an actual bakery cookie than the chalky protein bars people have collectively forced themselves to tolerate for years.
But the Sleep Cookie may have been the most shocking.
SOONA
The oatmeal raisin flavor itself was genuinely delicious—warm, cozy, and very nostalgic—but the relaxing ingredients also seemed to work almost alarmingly well.
I ate the cookie about an hour before bed and genuinely struggled to finish an episode of television without falling asleep halfway through.
Delish’s Digital Director Katelyn Lunders had a similar experience.
“The flavor and texture didn’t feel like the other dry, artificial ‘healthy’ cookies you might have tried before,” she says. “They tasted like a really good soft-baked cookie that just so happened to be good for you.”
She added that the Sleep Cookie “worked almost too well,” explaining that she had to abruptly end a text conversation because it kicked in so quickly.
The larger reason Fields Good feels notable right now is that it taps directly into where wellness food culture is heading overall. People increasingly want products that offer some functional benefit, but they’re less willing to sacrifice taste to get it.
After years of protein snacks tasting vaguely like sadness, that shift feels long overdue.